Retail Music Solutions Improve Customer Experience
Retail Music Solutions Improve Customer Experience
Whether you have a retail store, gym, or restaurant, you should consider retail music solutions to improve your customers’ experience and engagement with your brand. A store without music can seem strangely quiet, making customers feel uncomfortable. Likewise, employees also enjoy working along to music and typically feel more productive. We share how retail sound solutions can bring value to your business and improve your customers’ shopping experience.
How retail music solutions improves your customers’ experience
When was the last time you were in a silent store? Do you remember feeling uncomfortable, awkward, or uneasy? Surveys show that the typical retail shopper feels more welcome and comfortable browsing in shops with background music because it feels more inviting and friendly. There are an array of benefits to implementing the right retail music solutions for your business, including establishing your brand, creating atmosphere, reducing waiting time, and improving productivity.
Establish Your Brand With Curated Playlists
Just like the products or services that you offer, your store’s music playlists will influence the image of your brand and how your customers perceive it. A store that sells home wares and candles is unlikely to play fast paced rap or hardcore music. If you want your business to be associated with a more boho, relaxed theme, you might want to play acoustic, indie music in your store. This not only communicates your brand personality but also attracts a certain type of customer and invites them to linger longer in your store.
Create Atmosphere With Retail Music Solutions
Music can have a significant influence on creating the right atmosphere for your customers and improving their shopping experience. The tempo, genre, and volume of the music in your store can have an impact on the customer’s mood and perception of the shop. The atmosphere that you want to create in your store will depend on your brand and your target audience. Relevant events like Christmas can also factor into the atmosphere of your store in relation to the chosen music.
Make Waiting Time Feel Shorter
Especially for retail stores that deal with a high volume of customers at one time, retail music solutions are a great way to keep your customers entertained while they wait. A long queue can drive customers off if they have to wait in silence without any ambience. If a customer is entertained, they are much less likely to become bored or frustrated. This can not only increase the likelihood of a sale but also influence customers to return again.
Music really does impact whether a customer makes the decision to leave the store or continue browsing and make a purchase. While retail sound solutions are undeniably advantageous for the customers, they are also beneficial for the staff. Employees are typically more productive when music is playing and also more likely to enjoy their time spent working, which increases employee satisfaction and can reduce staff turnover.
How To Implement Retail Sound Solutions
When you start to understand just how important music can be for your business’ bottom line, you’ll more than likely start considering how to incorporate retail sound solutions. Our top tips to successfully implement retail music systems into your business include:
- Selecting music that engages your target audience. Consider the personality of your brand identity and who your target audience is. Are you a young, fresh brand wanting to appeal to millennials? You might consider playing more upbeat pop music. Do your research first.
- Choosing music that stimulates the right emotions. By creating an environment that your customers enjoy being in will make them feel comfortable browsing and more inclined to buy. Music that is too high pitched and fast-paced can be annoying and overwhelming.
- Using the right volume for your store. Having background music can provide a sense of privacy for the customers because it masks the sound of their footsteps and comments to friends or family. You want to have consistent volume, but you don’t want to go so loud that it overwhelms your customers.
If you are looking to implement retail music solutions into your business or upgrade your current music systems, talk to our audio specialists at 13001Comms. With our experience and wide range of sound solutions, we can help you to improve your customers’ shopping experience in the ways that suit your brand. Contact us here or call us on 13001 126 667 today.
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